London Union PLC is a new company founded by Leon’s Henry Dimbleby and Street Feast’s Jonathan Downey – food and drink entrepreneurs on a mission to transform London’s food landscape.
London Union turns underused and derelict corners of the city into vibrant street food markets. We bring communities together, create employment and provide opportunities for new food entrepreneurs to establish themselves without requiring large amounts of capital.
On 01 May, London Union acquired Street Feast, London’s nomadic street food circus, which takes neglected spaces and transforms them into buzzing night markets. Beautifully designed and lit, each market is like a miniature town made up of independent street food traders. With a great crowd, rooftop bars and musicfestival vibes, this is a new way to enjoy some of the best food London has to offer.
In 2014, Street Feast ran markets in Dalston Yard E8, at Model Market in Lewisham, at Riverside Feast by Battersea Power Station and at Hawker House in Bethnal Green. Between them, these markets were visited by over 200,000 people.
Dimbleby and Downey, backed by some of Britain’s most successful restaurateurs, food writers, broadcasters and entrepreneurs, plan to develop and grow the Street Feast model, and to create new, more permanent street food markets. We estimate that more than 750,000 people will visit our markets in the next twelve months, breathing new life into dark spaces, creating hundreds of new jobs and supporting over 60 street food entrepreneurs and their businesses.
Within the next five years we plan to open up to 20 new local markets in London. Each one will be different. It will be designed to reflect the community it serves and the architecture of the sites that it occupies.
Alongside these local markets, we will build the flagship, permanent street food market that London deserves (planned for 2017 in an iconic London building) - a place that is loved and used by Londoners as well as becoming a must-see destination for visitors to the city.
This will be a day and night market where visitors will be able to grab breakfast at one of the food stalls, or soak up the atmosphere in a more leisurely way at one of the market’s cafés or restaurants. In the evening, it will transform into a twinkling night market. This market will be the spiritual mothership of the London Union operation.